Microsoft E3 2011 Press Releases

InsaneNutter · Jun 7, 2011

Media Briefing

Today, on the eve of the Electronic Entertainment Expo (E3), Microsoft Corp. premiered a spectacular lineup of new games, demonstrating that Xbox 360 continues to deliver the biggest hits and blockbuster experiences — bar none. This year, Microsoft showcased a host of new groundbreaking exclusive titles on Xbox 360, including “Gears of War 3,” “Forza Motorsport 4” and the world premiere trailer for “Halo 4.” In addition, Microsoft debuted the next installment of the famed “Fable” franchise with “Fable: The Journey,” a game imagined from the ground up for Kinect on Xbox 360 by famed developer Peter Molyneux. Fans were also treated to a preview of the Kinect-powered historical epic, “Ryse,” created by acclaimed developer Crytek GmbH. Finally, Microsoft revealed that this winter, “Minecraft,” the independent PC game phenomenon, is making its console debut exclusively on Xbox 360.

In 2010, the controller-free magic and instant fun of Kinect for Xbox 360 captivated consumers all over the world, making it the fastest-selling consumer electronics device in history. This year, millions of Kinect owners will use their entire body to experience the world’s most iconic entertainment brands through “Kinect: Disneyland Adventures,” “Kinect Star Wars” and “Sesame Street: Once Upon a Monster.” Fans will also get their bodies in motion while playing the successors to the platform’s best-selling titles, “Dance Central 2” and “Kinect Sports: Season Two.”

In addition, Kinect Fun Labs, a new hub showcasing the latest Kinect innovations, was unveiled and is available to all Xbox LIVE members starting today. Create magical moments with never before seen Kinect technology, including player capture, object scanning and finger tracking. Kinect Fun Labs will launch with four Gadgets: Kinect Me, Bobble Head, Build A Buddy and Kinect Googly Eyes. More experiences will begin arriving in July, including Avatar Kinect and Kinect Sparkler.

With Kinect and Xbox LIVE, Third-Party Blockbuster Games Are Best on Xbox 360

The industry’s best creators and publishers demonstrated their commitment to immerse Xbox fans even deeper in the action. On Microsoft’s E3 stage, Ubisoft announced that all future Tom Clancy games will be Kinect-enhanced including “Tom Clancy’s Ghost Recon Future Soldier.” Microsoft further delighted audiences with the first public demonstration of “Call of Duty: Modern Warfare 3” and reminded them that in 2011 and again in 2012, all “Call of Duty: Modern Warfare 3” add-on content will launch first on Xbox 360.

EA SPORTS announced Kinect support for several of its blockbuster titles in 2012, including “Tiger Woods PGA TOUR,” “Madden NFL” and “FIFA.” In the next 12 months, EA also has several additional titles that will feature Kinect, including “The Sims™ 3 Pets,” “Family Game Night 4” and what is sure to be one of the biggest games of 2012, “Mass Effect 3.”

“For Xbox, games have always been at the heart of who we are: the world’s biggest blockbusters, enduring stories from the world’s best storytellers and innovative entertainment experiences that you can’t find anywhere else,” said Phil Spencer, corporate vice president of Microsoft Studios. “Whether it’s Kinect games like ‘Kinect Star Wars’ and ‘Kinect: Disneyland Adventures,’ or the latest installments of our most acclaimed and anticipated exclusive franchises like ‘Gears of War 3’ and ‘Halo 4,’ our existing fans, and new ones alike, will find something here to delight them and their families.”

Ultimate Fighting Championship Comes to Xbox 360 and Xbox LIVE

In addition to all the best titles on Xbox 360, Microsoft also announced new blockbuster entertainment, teaming up with UFC. Starting this fall, Xbox LIVE Gold Members can subscribe to UFC to access live pay-per-view matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the world’s greatest fighters; it’s access to the octagon in an all-new interactive way.

With games and entertainment for every member of the household, Xbox 360 continues to bring the best in interactive entertainment to living rooms around the world with the following:
* “Call of Duty: Modern Warfare 3” (Infinity Ward, Sledgehammer Games).
* “Dance Central 2” (Harmonix Music Systems Inc., Microsoft Studios).
* “Fable: The Journey” (Lionhead Studios, Microsoft Studios).
* “Forza Motorsport 4” (Turn 10 Studios, Microsoft Studios).
* “Gears of War 3” (Epic Games, Microsoft Studios). “Gears of War 3” hits store shelves on Sept. 20, 2011, worldwide, except for Japan, where copies go on sale Sept. 22, 2011.
* “Halo 4” (343 Industries, Microsoft Studios). A new trilogy begins when “Halo 4” releases in 2012.
* “Halo: Combat Evolved Anniversary” (343 Industries/Microsoft Studios, Saber Interactive, Certain Affinity). Releasing only on Xbox 360 on Nov. 15, 2011.
* “Kinect Sports: Season Two” (Rare, Big Park Games, Microsoft Studios).
* “Kinect Star Wars” (Terminal Reality, LucasArts/Microsoft Studios).
* “Kinect: Disneyland Adventures” (Frontier Developments Ltd., Microsoft Studios).
* “Mass Effect 3” (BioWare, Electronic Arts).
* “Minecraft” (Mojang, Microsoft Studios).
* “Ryse” (Crytek, Microsoft Studios).
* “Sesame Street: Once Upon a Monster” (Double Fine Productions, Warner Bros. Interactive Entertainment).
* “Tom Clancy’s Ghost Recon Future Soldier” (Ubisoft Paris, Ubisoft).
* “Tomb Raider” (Crystal Dynamics, Square Enix Europe).
* UFC
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Kinect voice:

What if you could find your favorite games, music, movies and TV shows, just with the sound of your voice? What if you could ask your TV to find “Harry Potter and the Deathly Hallows,” and it did — instantly? What if you wanted to listen to Coldplay and all you had to do was tell your TV and it responded by playing the Coldplay songs you love? Only on Xbox 360 is your entertainment together in one place — and now you will be able to find it with your voice.

Microsoft Corp. today kicked off the Electronic Entertainment Expo (E3) by solving the challenge of finding the entertainment you want, quickly and easily. The solution: voice search with Bing on Xbox 360. Bing on Xbox searches Netflix, Hulu Plus and ESPN, as well as music, video and Xbox LIVE Marketplace to find exactly the entertainment you want to enjoy. With Bing on Xbox and Kinect for Xbox 360, you can effortlessly find the games, movies, TV shows, sports and music you want. You say it, Xbox finds it.

“This is an incredible time of growth and innovation for our business leveraging technologies that see us, hear us and connect us all together,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “This year by bringing together the power of Kinect for Xbox 360 and the intelligence of Bing, we are transforming how people enjoy entertainment.”

Over the past two years, Microsoft has joined with some of the world’s largest TV operators to bring live television to Xbox LIVE in the United Kingdom with Sky TV, in France with Canal+ and in Australia with FOXTEL. Now, Microsoft has announced its commitment to expand access to live television programming on Xbox 360 to more providers in the United States and around the world during the upcoming year. Consumers will enjoy news, sports and their favorite local channels, all just a voice command away, on Xbox 360. Also this year, Microsoft is teaming up with Ultimate Fighting Championship (UFC)* to bring the depth of the world’s best mixed martial arts programming to Xbox LIVE. Featuring live matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the world’s greatest fighters, access the octagon in an all-new interactive way only through Xbox 360.

As well as adding more entertainment with UFC, Microsoft is building on its expansive catalog of tens of thousands of movies and TV shows available on demand from Hulu Plus, Netflix and Zune by bringing YouTube** to Xbox 360. You will gain access to great “Web original” content from around the world — the latest videos, gaming tips and a universe of compelling content. And for the first time ever, you can control YouTube videos just by using your voice. A great way to experience YouTube is now on Xbox 360.

Did you miss “The Social Network” in the theater? You will be able to simply tell your television what you want to watch and choose from the multiple sources on Xbox 360 that may be offering it live or on demand. Want to play the latest viral videos from YouTube from the comfort of your couch? Xbox 360 and the magic of Kinect make it as easy as using your voice. Xbox 360 brings together the entertainment you want, whether it’s movies, TV shows, music, sports, or your favorite games, available instantly with the command of your voice through Bing on Xbox 360 and Kinect.
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Microsoft E3 2011 Press Releases

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Microsoft E3 2011 Press Releases

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