How long have Virgin Media been catching dead DNS entries?

[Nimrod]

Today, while back home I misspelt a URL and got sent to a virgin media page loaded with sponsored adverts:

Sorry! We could not find www.m1live.ceom
It may be unavailable or may not exist. Try using the suggestions or related links below, or search again using our web search.

Anyways, I clicked "What is this page" at the top right, and found out how to opt-out:

You have successfully switched off advanced network error search.

This will apply to all computers on this internet connection, but you may have to opt out again if you replace your modem.

You can switch this service back on at any time by going to virginmedia.com, and then looking for the links to Advanced Error Search in the My Virgin Media section of the site.

The Virgin Media Team

I havent used Virgin Media for ages, but how long has this being going on for? Dead URL catching when done by Comcast in America was reacted with uproar and eventually removed, so why are virgin media now doing it?

 

[Icharus_Falling]

just tried it on comcast in america, it takes you to a comcast page, with the option to turn it off as well. you have to log into your comcast account to get it turned off though.

 

[Titcher]

It's been a couple of months and is very irritating, I didn't spot that removal thing, so I started using google DNS instead.

 

[InsaneNutter]

Same i dont remember when but it must have been a few months now, i opted out and forgot about it.