Microsoft: NUads “will change television as we know it—forever”

Discussion in 'News and Article Submission' started by seanpr92, Jun 24, 2011.

  1. seanpr92

    seanpr92 Godlike

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    Today Microsoft promised to transform TV advertising into an interactive experience, unveiling the highly anticipated ad platform for the Kinect called NUads. The platform uses the voice and gesture controls of Kinect for the Xbox 360, and will allow people to interact with television commercials as early as Spring 2012.

    “I try to avoid hyperbole,” said Microsoft’s Mark Kroese, who oversees advertising for entertainment and devices. “But in this case of NUads and Kinect, I’m here to say that it will change television as we know it—forever.”

    Kroese, blogging today from the Microsoft Advertising Business Conference at the Cannes International Advertising Festival, said advertisements placed across the Xbox LIVE experience will respond to various voice commands and motions. For example, viewers can vote in real time for a product or service by waving their hand, schedule a calendar reminder for an upcoming TV show, or say “Xbox Near Me” to see a map with directions to a nearby car dealership (shown in the picture to the left).

    He explained that while television ads reach a broad audience, it has remained “stubbornly passive and one-way” for advertisers desiring an interactive experience, unlike PC and mobile interactive ads.

    “People are inherently interactive all on their own,” wrote Kroese. “We just needed the technology to get out of their way.”

    Launched in the winter of 2010, Kinect holds the Guinness World Record of being the “fastest selling consumer electronics device”. Microsoft announced in March 2011 that 10 million sensors had been sold worldwide.

    NUads’ release was first officially reported by Tanzina Vega of the The New York Times
     
  2. MasterChief

    MasterChief Addict

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    Intresting idea, but unless kinect is built in to people's TV's it will have a very limited audience.
     
  3. seanpr92

    seanpr92 Godlike

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    im pretty sure if others get on bandwagon for this it will be a tv with a mic built in simular to one of hose sony internet tv but ofcom would have to agree with it first ect
     
  4. InsaneNutter

    InsaneNutter Resident Nutter Staff Member

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    It would probably have to have some other use than to let people interact with adverts, I imagine it would add a fair bit on to the price of a TV, something people would not want to pay just to interact with an annoying advert.

    If its only to be used on the 360 that might work, as it is gaining a fair amount of content providers that people are using to watch TV directly on the 360, e.g. Netflix in the US and Sky in the UK.
     

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