Well it looks like Microsoft is pushing windows 7 to its final stages where the logo, box and the OS to RTM is ready to deploy to consumers.
Microsoft China shamelessly displays the new 7 logo on its nook of the Windows website reserved for the successor of Windows Vista (via Long Zheng). As you can see from the screenshots attached to this article, the design matches perfectly the artwork on the Windows 7 boxes. It looks like Microsoft China is really putting in an effort to make sure absolutely everyone knows about the new Windows 7 logo before it is, and if ever, officially confirmed by the Redmond mothership.
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Box design concept:
Source: Istartedsomthing, Softpedia