Titcher you must be kidding about the Atoms. They're penetrated three markets with the Atom processor. The netbook market is almost exclusively atom processors, and the that market is booming. People buy netbooks for their kid's first computer, for a lightweight school computer, and dozens of other reasons. Out of everyone I know with laptops more than half have an intel Atom based netbook in addition to or as their only laptop...including myself.
Nettops are also a growing market that use almost exclusively Atom processors too. Kitchen, living room or other small room computers are becoming common in peoples homes, and they're mostly low powered anemic Atom's.
If you look at the micro-itx HTPC market, a large chunk of the market share is also Atom processors. While some boards retain Core 2 support, or are built on AMD foundations, the most affordable boards (zotac anyone?) are Atom processors with Ion or GMA950 GPU's.
The only two unusual places I've seen Atom processors that haven't taken off are cell phones and rackmount server boxes.
In fact the Atom line of processors were doing so well, Intel forced OEM's to buy the CPU and Chipset as a combo to discourage lowballing prices. They also raised the prices of the chip combinations slightly to encourage the sales of the lower end Core 2 and ultra low voltage SU series processors. When a company makes it harder to buy a chip because it's outselling their more expensive lines, that's a surefire sign of it a processor line selling extremely well.
As for the comment about being able to sell a stolen laptop, I JUST mentioned how this could likely be disabled by a skilled power user. If the end user can't get around it, but a skilled thief can, the entire protection method has failed miserably.